K-Royal Culture Festival

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Identity

The identity design guide for K-Royal Culture Festival

Meet the beautiful dancheong at the Geunjeongjeon Hall, Palaces are full of attractive colors.

Morodancheong and Yeonhwamun Gate create a balance and harmony of colors, The harmony of the five cardinal colors and the five colors which are between two cardinal color and the five colors in the dancheong, the dancheong surrounds the palace with a more brilliant light.

The logotype of K-Royal Culture Festival combines dancheong and Hangul, creating a harmony for K-Royal Culture Festival with beautiful Korean traditional colors and solid Korean forms.

Main logotype

The main logotype is the core element of the identity of K-Royal Culture Festival. It is used in all media related to K-Royal Culture Festival and represents the image of the festival.

The use of the main logotype must be strictly controlled and there should be no arbitrary deformation or damage to the design identity. The reproduction of the main logotype shall be applied in accurate proportion and colour, and any special use of the logotype shall be subject to consultation with the identity experts and management departments of the Festival.

Main Symbol Mark

The main symbol mark, along with the logotype, is the core element of the visual identity of K-Royal Culture Festival and is used in various media related to the festival to effectively highlight its identity. Thorough management is required for the use of the main symbol mark, and it must not be arbitrarily altered or compromise the design identity. The reproduction of the main symbol mark shall be applied in accurate proportion and colour, and the use of logotypes in special cases shall be subject to consultation with the identity experts and the management department.

Main signature

The main signature is a combination of the main logotype and symbol mark, and is used in various media related to K-Royal Culture Festival to effectively complete the identity. Thorough management is required for the use of the main signature, and it must not be arbitrarily altered or compromise the design identity. The reproduction of the main signature must be applied in the correct proportion and colour, and any special use of the signature must be in consultation with the identity experts and the management department.